Dr. Dania Bilal, Professor School of Information Sciences, College of Communication and Information, University of Tennessee, USA
Plenary Talk: Beyond Searching: Understanding Young Users’ Holistic Information Interaction Experiences
Today, young users –from infants, toddlers, preschoolers, juniors, tweens, to teens (also known as “digital youth,” “digital natives,” “born digital,” and “Google Generation,” among others) are reshaping how information is organized, accessed, used, shared, repurposed, and produced. The changing nature of this generation’s information behaviors and interaction with systems and devices are ever challenging to scholars, researchers, educators, practitioners, and system designers. Despite increased research aiming to develop better understanding of this user generation, we are still facing the challenges of how to conceptualize their “holistic” information experiences in the digital era. From using online catalogs to web search engines, social media, mobile devices, and to surface computing, our notion of young users’ needs and expectations are evolving rapidly, requiring new means for collaborative research and synergies across disciplines. Innovative research methods and approaches are explored to unveil the intricate information experiences of young users.The speaker will present unprecedented state-of-the-art collaborative research that goes beyond searching to tap into the minds, abilities, interaction, behaviors, and emotions of young users. She will share a framework for supporting young users’ information experiences through education and effective interface design. Brief Biography: Dania Bilal is a professor at the School of Information Sciences, College of Communication and Information at The University of Tennessee, Knoxville (USA). She is in the top 1% most cited researchers worldwide in children's information behavior and interaction with information retrieval systems. To date, she has authored numerous publications in top peer-reviewed journals and conference proceedings, in addition to five books, one of which won the American Society for Information Science & Technology SIG Publication-of-The-Year Award in 2008 (Information and Emotion: The Emergent Affective Paradigm in Information Behavior Research and Theory). Her most recent book is New Directions in Children's and Adolescents' Information Behavior Research (2014, Emerald Book Publishing, UK) and Library Automation: Core Concepts and Practical Systems Analysis (2014, ABC-CLIO, USA). Bilal’s research is at the intersection of information retrieval, information behavior, and human-computer interaction. Her most recent research project, Child-friendly SERPs: Towards better understanding of Google search results readability by children, has been funded by Google, Inc. (August 2014). Her prior research includes children’s use of Yahooligans! Web search engine, performance evaluation of web search engines, children and adults as Web information seekers, children’s interaction with digital libraries in cross-cultural environments, children’s design of search engine interfaces, children’s conceptual structures and design of science categories/taxonomies for web search engines, and the readability of search engine results pages (SERPs) for children. A number of her publications are considered classic work in the library and information science field. She is frequently invited to speak at conferences, both national and international, such as The Lebanese Library Association Conference/IFLA Asia-Oceania Section, The Society for Information Science & Technology Annual Meetings, The ACM SIGIR Workshop on Accessible Search Systems, The Human-Computer Interaction International Conference, and the Libraries in the Digital Age Annual Conference. Bilal’s teaching interests include information access and retrieval, information system design and implementation, human-computer interaction, mining the web, research methods, and youth informatics. She was awarded the Teaching Excellence Award in 2007 by the Association of Library and Information Science Education (ALISE) and received the College’s Outstanding Research Award in 2003 and 2007. She has been featured in various journals, magazines, and newspapers.
Professor Christos H. Skiadas ManLab, Technical University of Crete, Greece ISAST International Society, President
Plenary Talk: Information and Libraries. The New Era
When we were talking for information the product was there, in Libraries, in special buildings and well organized selves and archives. For centuries the roles were clear. Libraries and Information were closely related. Everything was there for the researcher and other people. A good research starts from a library and ends by keeping the product of research also in a library. Traditionally Libraries store and preserve good and reliable information. Before writing, word of mouth communication was the only means to preserve and disseminate information. Poetry supported with acting and singing was a useful means for an accurate preservation and transfer of knowledge. In many cases poetry was preferred than simple descriptions that could introduce errors or noise in recent notation during the communication. Iliad and Odyssey were the best achievements of this period. In the no-printing period the information was everywhere. It was a part of the everyday life. Everyone was a part of the system of preservation and dissemination of the knowledge and information. The cost was obvious. The state, the religious and societal mechanisms could interfere and adapt small or larger details in this information and decide to take light or sharp actions. The latter was the case of the Socrates trial and execution. Then the written and printing period came and information could be preserved and disseminated accurately and professionally. In many cases it could bypass the barriers set from the system. The forbidden Galileo’s book in Italy was transferred by his students in Holland and published by Elsevier. For centuries the roles were clear. Information was there in Libraries, in beautiful or modest buildings, with fast or slow service from a professional staff. And then, few decades ago, the electronic systems came. Quite fast it was clear that information was not in these beautiful attractive and most valuable places, libraries. It was a part of an international electronic system. Even more it was in many places, we do not know where, but also we do not like to know. It is in servers interrelated in all over globe and much more. Information was everywhere in the air and the only we have is to open our browser; the new short of information system. Several years ago we have indicated in a paper that the new era will cause chaos in the library environment . In a way we have returned in the pre-writing period by means that the production and dissemination of information is now a part of the social activity. This came true with the various fast expanding internet social systems blogs, facebook, tweeter, and other styles. Research gates help to form international scientific groups with connection material the scientific information. And then it was obvious that electronic journals with free or not free access could emerge in order to cover the publication needs for the millions of new researchers worldwide but also to include the fast expanding scientific production. Researchers and research production are growing exponentially. The well educated people with University degrees tend to be the majority of the younger generations in many countries thus providing readers for scientific information. Suddenly it was evident that we can close the classical gap between Science and the Humanities. It came from a very simple means we all see and use in the everyday life. Graphs. People get familiar with this important communication system. Graphs and statistics joined science and the humanities. In a sense graphs, the first communication system in ancient populations, came to be an important tool in our modern societies. Graphs and figures turned to be the means joining different parts of science and society. Leading scientific journals as is “Science” provide more and more explanatory scientific material for the fast growing well educated people. Traditionally Libraries and Researchers were closely related from the point of preserving and retrieving information and research data and the well educated people were the visitors of the libraries. Now libraries face an unexplored future; how to find their role in the fast expanding information system. The customer is not inside the library. Not in the same town or county. Is somewhere in the world searching for information from his browser. There is only one suggestion: Not waiting him to come in the library. Now you are members of an international competitive electronic system. You can go everywhere. Go there for him!...  Anthi Katsirikou, Christos H. Skiadas, (2001) "Chaos in the library environment", Library Management, Vol. 22 Iss: 6/7, pp.278 – 287. Brief Biography: Christos Skiadas was the Founder and Director of the Data Analysis and Forecasting Laboratory in the Technical University of Crete. Former vice-Rector of the Technical University of Crete and Chairman of the Department of Production Engineering and Management, participated in many committees and served as a consultant in various firms while directed several scientific and applied projects. His main scientific and research interests are innovation and innovation diffusion modelling and forecasting, life table data modelling and healthy life expectancy estimates, including applications in finance and insurance. He conducted also research in deterministic, stochastic and chaotic modelling (including “Chaos in the Library environment”), conducted post-doctoral research in the University of Exeter and was a visiting fellow in Université Libre de Bruxelles (ULB) in Brussels. He has published more than 80 papers, 3 monographs, 12 books and many reports and he has organized and chaired several national and international conferences. He is the President of ISAST International Society a non-profit organization. Recent Work: C. H. Skiadas and C. Skiadas, The Health State Function of a Population, Athens, (2nd Ed., January 2013) http://www.amazon.com/Health-State-Function-Population/dp/6188046505/ref=sr_1_1?s=books&ie=UTF8&qid=1364343495&sr=1-1 C. H. Skiadas and C. Skiadas, Supplement: The Health State Function of a Population, Athens, (December 2013). http://www.amazon.com/Supplement-Health-State-Function-Population/dp/6188069831/ref=sr_1_1?s=books&ie=UTF8&qid=1391727448&sr=1-1&keywords=Supplement%3A+The+Health+State+Function+of+a+Population C. H. Skiadas and C. Skiadas, The First Exit Time Theory applied to Life Table Data: the Health State Function of a Population and other Characteristics, Communications in Statistics-Theory and Methods, 43: 1585–1600, 2014.
Special and Contributed Sessions
Note: The Special and Contributed Sessions consist of papers selected by sessions’ coordinators who are responsible for organizing their content.
The papers of the Special and Contributed Sessions are part of the final conference program which will include all papers and posters that will be presented at the conference.
The final conference program will be announced in due time.
SESSION TITLE: Bibliometric Research Coordinator: Teresa S. Welsh, Ph.D., Professor of Library & Information Science, University of Southern Mississippi, USA Scope & rationale: Bibliometrics, literally ‘the measurement of books’, includes the statistical analysis of information related to usage data or publication data in print and electronic format. More specific types of bibliometric research include altmetrics (Web-based impact analysis that includes social media) and scientometrics (analysis of scientific literature). This session includes research such as publication pattern analysis, citation analysis, and content analysis of scholarly literature or Web sites.
List of papers 1. Learning from Our Students: Bibliometric and Qualitative Analysis of Dissertations at Berkeley,Susan Elizabeth Edwards, University of California, Berkeley, USA 2. Indian Contribution to Public Health Research: A Scientometrics Study Based on PubMed Database,K B Agadi, Central University of Gujarat, Gandhinagar, India, K. Karuna, Central University of Gujarat, Gandhinagar, India, Mallikarjun Angadi, Tata Institute of Social Sciences, Mumbai, India, M. M. Koganuramath, Central University of Gujarat, Gandhinagar, India 3. Bibliometrics and ‘Core Journals’ in the Humanities: An Italian Case Study,Luca Lanzillo, PhD candidate in Library and Information Science, Sapienza University of Rome, Department of Library and Information Science, Italy 4. Bibliometrics Study of the Use Frequencies Nominalizations in Brazilian Portuguese Language in Scientific Letters: Contribution to the Subject Indexing,Vania Lisboa da Silveira Guedes, Dr. Maria de Fatima Sousa de Oliveira Barbosa, Maria Jose dos Reis Veloso, Federal University of Rio de Janeiro, Brazil 5. Measuring the Vitality and Effectiveness within Social Sciences and Humanities Research: An attempt in Italian LIS Studies,Simona Turbanti, PhD candidate, University of Pisa, Library System, University of Rome La Sapienza, Italy 6. Changing Publishing Patterns in Monographs – Situation in Slovakia,Jaroslav Šušol, Comenius University in Bratislava, Faculty of Arts, Slovakia and Marta Dušková, Slovak Center of Scientific and Technical Information, Bratislava, Slovakia 7. Bibliometric Analysis from the Perspective of a Croatian Tourism Journal, Ksenija Tokić, Institute for tourism, Zagreb, Croatia and Ivo Tokić, INA, Zagreb, Croatia 8. Development of a Journal Recommendation Tool Based upon Co-citation Analysis of Wageningen UR Output,Marco G.P. van Veller and Wouter Gerritsma, Wageningen UR Library, Wageningen, The Netherlands
SESSION TITLE: Qualitative and Quantitative Assessment of Online Learning in LIS Coordinator: Stacy Creel, Ph.D., Assistant Professor, Library and Information Science, University of Southern Mississippi, USA Scope & rationale: This session seeks to bring together presentations that present both qualitative and quantitative research related to online education in library and information science. Presentations include research on students’ preference in regards to online formats (synchronous versus asynchronous), what tools can be employed to build a sense of physical and virtual community in synchronous learning environments, and pedagogical advantages of using qualitative vs quantitative content in online courses. List of papers 1. Student Satisfaction and Preference in Online Courses: A Comparison of an Online LIS Program to Other Online Programs in the University, Dr. Stacy Creel, Assistant Professor, School of Library & Information Science, University of Southern Mississippi, USA and Dr. J. Brenton Stewart, Assistant Professor, School of Library & Information Science, Louisiana State University, USA 2. Virtual and Physical Connections: An Assessment of Students’ Satisfaction of an Online LIS Program,Dr. Stacy Creel, Assistant Professor, School of Library & Information Science, University of Southern Mississippi, USA and Dr. Teresa S. Welsh, Professor, School of Library & Information Science, University of Southern Mississippi, USA 3. An Evaluation of the Impact of the Use of Qualitative and Quantitative Methodologies on the Teaching of LIS Course Content in the U.S. and Two EU Online Education Programs using both Synchronous and Asynchronous Delivery Options,Dr.Terry Weech, Associate Professor, Graduate School of Library and Information Science, University of Illinois, USA
SESSION TITLE: Information on Track! Coordinators: Angela Repanovici, Transilvania University of Brasov, Romania, Ane Landoy, Bergen University Library, Norway Scope & rationale: In this section we invite to present researches about studies and technologies in different perspectives of information use for a better educational society based on following key words: Ø information- support of information Ø technologies - management of information Ø deliverables- assessment of information
List of papers 1. Digital Libraries Impact on Students' Learning Behaviour. Case Study: Medical Students, Rodica Volovici, Anca Fratila,Liana Gabriela Bera, Ioana Moisil, Lucian Blaga University, Sibiu, Romania 2. Legal Information Management using QR Codes, Ana-Maria Cornelia,Angela Repanovici, Transilvania University, Brasov, Romania 3. Innovative and Sustainable Information Services for Moldovan Higher Education. Evaluation of Moldavian Libraries System, Ane Landoy, University of Bergen, Norway, Silvia Ghinculov, Natalia Cheradi, Academy of Economical Science, Chisinau, Moldavia, Angela Repanovici, Transilvania University of Brasov, Romania 4. Advanced Datamining Techniques to Support Digital Librarian Research, Rodica Volovici, Ioana Moisil, Dana Simian, Lucian Blaga University, Sibiu, Romania 5. Qualitative Researches for Internationalization and Modernization of Western Balkan Universities. Case Study of Tempus Project, Angela Repanovici, Transilvania University of Brasov, Romania, Manolis Koukourakis, University of Crete, Greece 6. Researches and Software Solution Regarding Information and Human Resources Evaluation Management, Adrian Mocanu, Transilvania University of Brasov, Romania 7. Benchmarking through Performance Indicators for Norwegian Academic Libraries, Ane Landoy, University of Bergen Library, Norway, Johanne Raade, UiT, The Arctic University Library, Harald Bøhn, The Norwegian University of Technology and Natural Sciences Library, Norway 8. Designing a Document Management System for Digital Archives, Mihai Barsan, Transilvania University of Brasov, Romania
SESSION TITLE: Using Qualitative and Quantitative Methods in Digital Library Education and Research Coordinators: Sirje Virkus, Professor, Tallinn University, Institute of Information Studies, Estonia & Aira Lepik, Associate Professor, Tallinn University, Institute of Information Studies, Estonia Scope & rationale: This session aims to encourage the discussions and provide examples of usage of qualitative and quantitative methods in digital library research. This session comprises seven papers each of them will be presented by individual authors. All seven authors are related with Digital Library Learning (DILL) master programme - three are current master students, four are faculty members. Authors explore in their papers the issues related to digital library education, social, economic, educational and organizational aspects of digital libraries, and leadership issues using a quantitative and qualitative inquiry. The students' papers of this session are based on research done within their Master Thesis projects in the Digital Library Learning (DILL) programme at Tallinn University. DILL is a two-year Master Programme for information professionals who intend to work in the complex world of digital libraries. DILL is offered in cooperation between Oslo and Akershus University College of Applied Sciences (Norway), Tallinn University (Estonia), and Parma University (Italy) - http://dill.hio.no/
List of papers 1. The Role of Facebook in Marketing of University Libraries, Jaana Roos, Tallinn University, Institute of Information Studies, International Master in Digital Library Learning, Estonia 2. Visual Literacy Practices in Higher Education,Julia Schellenberg, Tallinn University, Institute of Information Studies, International Master in Digital Library Learning, Estonia 3. Using Grounded Theory Methodology in Exploring Leadership and Management in Estonian Academic Libraries, Sigrid Mandre, Tallinn University, Institute of Information Studies, Estonia 4. Libraries and Knowledge Based Economy: A Comparative Study, Janne Andresoo, Tallinn University, Institute of Information Studies, Estonia 5. Implementing Change Management into Human Resource Management Course: A Case of Digital Library Learning (DILL) Master Programme, Aira Lepik, Tallinn University, Institute of Information Studies, Estonia 6. The Use of Social Media in Digital Library Learning (DILL) Master Programme, Sirje Virkus, Tallinn University, Institute of Information Studies, Estonia 7. Change and Innovation in European LIS Education: Ten Years Later, Sirje Virkus, Tallinn University, Institute of Information Studies, Estonia and Emmanouel Garoufallou, Technological Educational Institute of Thessaloniki, Greece 8. Usability Evaluation of World Digital Library: Estimating the Utility of Service Platform, Emmanouel Garoufallou, Alexander Technological Educational Institute of Thessaloniki, Greece & Alcalá University, Spain, Anxhela Dani, Alexander Technological Educational Institute of Thessaloniki, Greece, Rania Siatri, Alexander Technological Educational Institute of Thessaloniki, Greece, Chrysa Chatzopoulou, Alexander Technological Educational Institute of Thessaloniki, Greece, Sirje Virkus, Tallinn University, Estonia, Fotis Mystakopoulos, Alexander Technological Educational Institute of Thessaloniki, Greece and Evangelia Katrinaki, Alexander Technological Educational Institute of Thessaloniki, Greece
SESSION TITLE: School Library Research Coordinator: Marilyn M. Brissett, MLIS, School Librarian, United States Virgin Islands Department of Education Scope & rationale: For over two decades, researchers have focused on the effect school libraries, staffed by school library professionals, have had on the academic achievement of students and the curricular needs of faculty and staff. School library research has included both public and private elementary and secondary schools; 21st century learning requires students to have new skill sets that prepare them to live and work in an age that is dominated by information. School libraries and the library professionals that manage them enable students to successfully navigate through the plethora of resources and communication avenues that are now available to them. This session will focus on how school libraries have become centerpieces of change, adapting to new demands and how the library professionals who inhabit them have become the change agents necessary to make new ways of learning possible.
List of papers 1. Using TRAILS to Assess Information Literacy: Making Data Driven Decisions in a Virgin Islands School Library, Marilyn M. Brissett, Gladys A. Abraham Elementary School, Department of Education, United States Virgin Islands 2. Ninety-One Years Later and Still, “Why Bibliotherapy?”,Christine A. Garrett Davis, Joseph Sibilly Elementary School, United States Virgin Islands, Department of Education 3. A Content Analysis of High School Library Web Sites,Alexis Jones, University of Southern Mississippi, USA 4. A Phenomenological Study on the Information Use Pattern of Teacher Librarians in Post-Primary Schools of Rural Areas in Nigeria,Manir Abdullahi Kamba, Ph D, Department of Library and Information Sciences, Bayero University Kano, Nigeria 5. MakerSpaces in Libraries: The Educator Perspective, Heather Moorefield-Lang, Ed.D and Megan E. Coker, School of Library and Information Science, University of South Carolina, USA 6. The Important Role of School Libraries in the Development of Students Information Literacy Skills,Marios Zervas,Chrysanthi Stavrou, Cyprus University of Technology Library, Cyprus University of Technology, Cyprus
SESSION TITLE: Linking Research and Practice: The Synergies and their Relevance to Practise, Policy and Academia Coordinator: Maria G. N. Musoke, Professor of Information Science and Former University Librarian, Makerere University, Kampala, Uganda, East Africa Scope & rationale: In an age of partnership, research and building on the synergies to impact service delivery, practising librarians who conduct research or researchers who do research related to the practise of academic librarianship to contribute papers for sharing innovative experiences and learning from best practices.
List of papers 1. The Use of Mobile Technologies for Mobile Service Delivery at Makerere University Library: A Pilot Study,Caroline Ilako 2. An Investigation into the Use of Mobile Phones for Health Information Delivery to Rural Women in Uganda: a Case Study of Albert Cook Medical Library,Iene Mbawaki 3. Study of the Effect of Indicators for Research Impact and Mechanism for their Implementation for the Redesign of the Bulgarian Academic Publications and the Researchers’ Publication Competencies, Prof. DSc Ivanka Yankova, State University of Library Studies and Information Technology (SULSIT), Sofia, Bulgaria, Dean of Faculty of Library Science and Cultural Heritage; President of the Association of University Libraries in Bulgaria, Assoc. Prof. PhD Silvia Stancheva, SULSIT, Sofia, Bulgaria, Library Management Department, Assoc. Prof. PhD Rumelina Vasileva, SULSIT, Sofia, Bulgaria, Library Management Department, PhD Tzvetelina Dimitrova, SULSIT, Sofia, Bulgaria, Library Management Department 4. An Assessment of the Enabling Role of Information Technology in Knowledge Sharing and Retention in Academic Libraries: A Case Study of Makerere University Library,Dianah Kacunguzi Twinoburyo, East African School of Library and Information Sciences, Makerere University, Kampala, Uganda 5. The Establishment of the Korean Corner at Makerere University Library: Its Implications, Monica Naluwooza, Makerere University Library, Kampala, Uganda
SESSION TITLE:Open science and its evaluation – new challenges and possibilities for libraries Coordinators: Markku A. Laitinen, Planning Officer, National Library, Finland, Standards Specialist, ISO (International Organization for Standardization) and Jarmo Saarti, PhD, Library Director, University of Eastern Finland Library, Finland Scope & rationale: During the past couple of decades, the libraries of higher education have changed their paradigm from collection based services towards promoting the access and digital use of scientific resources. The emergence of Open Access movement in parallel to pay-walled access in scientific publishing provokes new kinds of challenges in libraries’ need to show their impact and value on society and on the patron organization as well as they need to show that the investment in the library services was panned out and that the library services were delivered in an efficient manner. The libraries must, too, be able to change the paradigm of measurement the statistical thinking towards a more assessment based one.
List of papers 1. The Challenge of Showing Economic Impact of Library,Markku A. Laitinen, The National Library, Finland 2. Comparing Costs Associated with the Open and Closed Access of the Finnish Research Output,Jyrki Ilva, National Library, Finland, Markku Laitinen, National Library, Finland and Jarmo Saarti, University of Eastern Finland Library, Finland 3. Algerian Universities’ Open Repositories: An Output for Indigenous Science Made by Academic Institutions in Algeria in Creating and Managing Open Repositories,Samir Hachani, Lecturer, Algiers’ University II, Algeria 4. The Bright Side of Procedures in a Period of Crisis: Acquisitions Decision-making at the EUI Library,Carlotta Alpigiano and Martine Daalder, European University Institute Library, San Domenico di Fiesole-Florence, Italy 5. Standardized Reporting of E-resource Usage – Current Practice and Perspectives,Sebastian Mundt and Markus Hennies, Stuttgart Media University, Germany
References Antelman, K. (2004). Do Open-Access articles have a greater research impact? College & Research Libraries 65(5):372-382. Cotton, C. (2013). Submission fees and response times in academic publishing. American Economic Review 103(1):501–509. Gradmann, S. (2014). From containers to content to context, the changing role of libraries in eScience and eScholarship. Journal of Documentation 70(2):241-260. Laakso, M. and Bjork, B. (2012). Anatomy of open access publishing, a study of longitudinal development and internal structure. BMC Medicine 10(124). Available at doi: 10.1186/1741-7015-10-124. [Accessed 18 November 2014.] Monbiot, G. (2011). Academic publishers make Murdoch look like a socialist. Guardian 29th August 2011. Available at http://www.theguardian.com/commentisfree/2011/aug/29/academic-publishers-murdoch-socialist. [Accessed 18 November 2014.] Odlyzko, A. (2013), Open access, library and publisher competition and the evolution of general commerce. Available at http://www.dtc.umn.edu/~odlyzko/doc/libpubcomp.pdf. [Accessed 18 November 2014.] Van Noorden, R. (2013). Open access, the true cost of science publishing. Nature 495(7442):426–429. Available at http://www.nature.com/news/open-access-the-true-cost-of-science-publishing-1.12676. [Accessed 18 November 2014.]
SESSION TITLE: Open Government and Democracy Coordinator: Dr. Egbert J. Sanchez Vanderkast, Research Institute for Library and Information Studies, National Autonomous University of Mexico (UNAM), Mexico Scope & rationale: Democracy is the ideal in the modern world. Freedom of information has become a characteristic principle of democratic countries. In most of Latin America, Open Access and Open Government movements are now important to achieve Information Access. The aim of this session is to discuss several issues on the subject from different points of view. Will participate in this session: List of papers 1. Building Spaces for Citizen Participation and Collaboration. Library and Information Services,Celia Mireles Cárdenas, Jorge Alejandro Peña Landeros, Universidad Autónoma de San Luis Potosí, Mexico 2. Open Government and Information Policy for a Multicultural Society, Nayeli Gervacio-Mateo, PhD Student, Library and Information Studies, National Autonomous University of Mexico 3. The Right to be Forgotten: A Threat to Transparency?,Jonathan Hernandez- Perez, Ph.D. student of Library and Information Studies, National Autonomous University of Mexico (UNAM) 4. Copyright and Digital Rights in the Internet Era,Maximo Roman Dominguez-Lopez, Escuela de Administración Pública del Distrito Federal, Mexico
WORKSHOP TITLE: Quickly Collect Qualitative Data With a Video Booth! Organizer: Annie Epperson, Associate Professor of University Libraries, University of Northern Colorado, Michener Library, USA Description: Cameras are everywhere in modern times, making it easy to collect data on a topic of interest, particularly on a college campus. This workshop describes the use of a “video booth” in a confessional style to pose a small number of questions to individuals, one at a time, in short, focused interviews. Workshop participants will learn about a case in which the method, modeled on the practice of virtual reality television shows in the United States, was piloted in a mixed methods project examining the role that use of the library as a place on campus has in student success. This case study illustrates the effectiveness of collecting qualitative data on a tightly-defined topic in a short period of time in an academic library setting. Participants will work in small groups to share ideas for applications in their own libraries, as well as providing feedback to the presenter. Devote your time to vital and revealing analysis instead of time-consuming focus groups or questionnaires! Scope: The workshop will include purpose, method, results, considerations, relevant literature, and details associated with the case study, including footage from the case to illustrate the variety and depth of data that can be collected in a short period of time. Time required: The workshop will be 90 minutes in length.
SEMINAR/WORKSHOP TITLE:Human Information Seeking Behaviour: Models and research issues with emphasis at healthcare sector Organizer: Dr. P.A. Kostagiolas,firstname.lastname@example.org,, Assistant Professor, Department of Archives, Library Science and Museology, Faculty of Information Science and Informatics, Ionian University, Greece Tutorial Syllabus (6 Hours) Part A: Introduction to information seeking behaviour • Seekers and Uncertainty: The contexts of information seeing • Basic Macro Models of Information Seeking Behaviours: the Wilson’s model for information seeking Part B: Users studies on information behaviour • A review of the literature: recent trends and perspectives • Information literacy skills and information seeking behaviour Part C: Research design and methods for studying information seeking behaviour • Surveys and questioner design • Methods of analysis • Impacts of information and internet behaviour studies • Interpreting Wilson’s macro model in the healthcare setting Tutors’ recommendations Participants are expected to actively contribute to in class discussions. All those participate will be awarded a “Certificate of Participation”. Workshop Fee: 120 EURO fee for professionals –80 EURO fee for students Participants: Maximum number of participants is 30 individuals Reading list • Bawden, D. (2006). Users, user studies and human information behaviour: A three-decade perspective on Tom Wilson's “On user studies and information needs”. Journal of Documentation, 62(6), 671-679. • Case, D. (Ed.). (2012). Looking for information. Emerald Group Publishing. • Kostagiolas, P.A. & Korfiatis, N. & Kourouthanasis, P. & Alexias, G. (2014), Work-related factors influencing doctors search behaviors and trust toward medical information resources, International Journal of Information Management, 34(2): 80-88 • Kostagiolas, P.A., Martzoukou, K., Georgantzi, G. & Niakas, D.(2013). Information seeking behaviour of parents of paediatric patients for clinical decision making: the central role of information literacy in a participatory setting, Information Research, 18(3) paper 590. [Available athttp://InformationR.net/ir/18-3/paper590.html] • Wilson, T. D. & Walsh, C. (1996), INFORMATION BEHAVIOUR: AN INTER-DISCIPLINARY PERSPECTIVE: A report on a review of the literature, British Library Research and Innovation Report 10, available at: http://www.informationr.net/tdw/publ/infbehav/ • Wilson, T. D. (2006). On user studies and information needs. Journal of documentation, 62(6), 658-670. Please register your interest in attending the workshop via email by 30 April 2015 to email@example.com (Your email should include the workshop title)
WORKSHOP TITLE: Library Way Finding GoPro Camera Footage: A Primo Tool for Capturing Mixed Methods Data Describing the User Experience Organizer: Kirsten Kinsley, Assessment Librarian, Florida State University, Tallahassee, FL, USA Workshop outline: Learn how one academic library used the Go-Pro camera to conduct an innovative and cost-effective study on patron usage of library way finding tools, such as: signage, directories, online maps, desk help, smart phones and other tools. Experience how GoPro footage provides a wealth of multi-faceted, contextual data that that can be used to make inexpensive and immediate improvements in the customers’ physical and online library navigational experience. Discover how easy it is to use both the GoPro hardware to collect data and its software to analyze footage. Learn how staff who view GoPro footage can experience a fully authentic perspective of the patron point-of-view. This can increase staff empathy and inspire a desire to provide better customer service. Background: During 2014, a way finding study was conducted at a southeastern university campus in the United States because library administration wanted to know if current library directories and signage needed updating in the main library. In recent years, the library invested a considerable sum of funds in a private way finding company to create directories and signage. A few years later the directories and signage needed to be updated. Rather than having the company return to update the signs and directories, it was decided that a more cost-effective solution was to assess how the directories and signage were currently being used by students. To do this, an innovative, inexpensive and effective qualitative and quantitative measurement tool, the GoPro camera, was selected to assess the students' use of directories and signage and other tools. Without intending to, the study illustrated what happens to students after they ask for way finding help at the service desks. Immediate improvements to customer service, online maps and updates in directories and maps were implemented. Target audience: library managers and anyone in libraries wanting to improve the library user navigational experience Time: Can be limited to 1 hour or go up to 90 minutes
WORKSHOP TITLE: Branding for Libraries: New Opportunities, New Behaviours, New Consumers Organizers: Daniel Weiss, ISES, Spain and Serap Kurbanoglu, Hacettepe University, Turkey Description: Today, libraries are facing with new challenges. The vast amount of digital information and the shift on the user behaviour who has instant access to information through different are only two to refer. Thus libraries need to re-design both their services and the physical space. Moreover libraries should start co-creating their services with the involvement of the users and invest heavily not only on marketing but also on branding to be able to justify their existence. Branding is at the core of the marketing. Brand is defined by the American Marketing Association (AMA) as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers” (Lake, 2015). Branding, on the other hand, is “defining what a product or service promises and how it differs from the competition” (O’ Reill and Tennant, 2009). Branding for libraries concerns how users identify and recognize products and services. It involves establishing a link between the library and a logo/slogan/phrase. Then, developing a profile that can be used to build loyalty (Marketing for Libraries, 2014). Dempsey (2004) stresses that a library brand is much more than a logo, it's the "space you've captured in the minds of customers". Doucett (2008) describes a brand as a kind of shorthand for describing the attributes or emotions associated with a library. A brand tells a story about a product or service in a very short, concise way. It tells potential users what they might expect to get from the product or the service if they decide to use it. Branding offers a unique opportunity. It’s the way relationships are built and maintained. It’s how rapport is established at an individual level. In this workshop participants will learn how big companies are building branding and how librarians can capitalize on it as well as what tools are available in Internet for brand creation and how to evaluate the metrics. Furthermore participants will design and launch their branding campaign during the workshop. Different methodologies will be used in this workshop from Lego Serious Play to Business Model You, Gamification, Crowdfunding and Storytelling. Keywords: Branding, marketing, libraries, Lego Serious Play, Business Model You, Gamification, Crowdfunding, Storytelling References Dempsey, B. (2004). Target Your Brand. Library Journal, 129(13), 32-35. Doucett, E. (2008). Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons. ALA Editions. Lake, L. (2015). What is Branding and How Important is it to Your Marketing Strategy? Retrieved 11 February 2015 from http://marketing.about.com /cs/brandmktg /a/ whatisbranding.htm Marketing for Libraries. (2014). Retrieved 11 February 2015 from http://eduscapes.com/marketing/7.htm#k O ’Reilly, T. & Tennant, M. (2009). The Age of Persuasion: How Marketing Ate Our Culture. Berkeley, CA: Counterpoint.
WORKSHOP TITLE: Soliciting Research Funding Organizers: Kenneth-Roy Bonin, Senior Fellow, Faculty of Public Affairs, Carleton University, Ontario, Canada, and Patricia Moore, Systems Librarian, Digital Projects & Technology, Carleton University, Canada and Christine Smith, Master’s Candidate, School of Public Policy & Administration, Carleton University, Canada Workshop outline: Whether to advance quantitative or qualitative research objectives, most significant projects depend on adequate funding. Excluding self-support from after-tax personal finances, this assumes money provided by institutional, government, granting council, foundation and/or other sources. This presentation offers observations on emerging trends in such allocations and advice relative to productive application strategies. It is based on career experience with such efforts, but more specifically, on the successful solicitation of a development grant to subsidize a “design-build” (Bonin, 2014) research and collection development database project, and now to secure more substantial funds to expand the original research initiative and its current team of engaged librarian, faculty and student expertise. Discussion focuses on the roles and responsibilities of project investigators and collaborators, as well as on student learning opportunities. It recognizes emerging trends in research sponsorship promoting multi-disciplinarity, inter-institutionality, international participation, socio-political relevance and commercial impact, sustainability, team as opposed to individual proposals, and larger-scale multi-year projects requiring more substantial funding. Although presented in a particular Canadian context, applicability is generic to any grant application, and the encouragement of open-access publication (Tamburri, 2014) is relevant to research in any jurisdiction. Keywords: Research projects, Research funding, Research grants, Grant application, Research teams, Open-access publication References Bonin, K.-R., (2014). Design-Build as a Collection Development Methodology. In Katsirikou, A. Ed. Book of Abstracts of the 6th Qualitative and Quantitative International Conference (Istanbul, Turkey: 27-30 May, 2014). Athens: ISAST, 61. Tamburri, R., (2014). Granting Councils Consider Mandatory Open-Access Policies. University Affairs, February, 33 – 6.